ECV (my school) and the agency Futurebrand team up and create a brief together. The creation of a new concept based on contradictions of our society. We chose to work on "control freak / free as a bird". For example we like to control what we eat (healthy or organic food) however we like sweets, ice creams etc.
We created a tea brand based on this contradiction.
Théki is the alliance between tea and gourmandise. A healthy and unique drink composed and thought for you. Whether you prefer fruits, chocolate or sugar, make the tea that will satisfy your desires.
Come at the store, chose your tea base (black, green or white), pick and mix your ingredients and it's done !